PRO Factors Include

question 66

Multiple Choice

PRO factors include:

• A)products, resources and outputs.
• B)products, representatives and organisations
• C)people, resources and outputs.
• D)performance, relationships and options.

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Definitions:

Inoculation Theory

A communication theory suggesting that exposure to weakened forms of an argument increases later resistance to that argument, similar to how exposure to a virus can build immunity.

Principles of Influence Theory

A set of concepts in social psychology that describes how people are influenced by various factors in decision-making processes, including reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.

Image Restoration Theory

A communication strategy focusing on repairing an organization's or individual's reputation following a crisis.

Grapevine

An informal communication network within an organization, often based on rumors or social connections rather than official channels.