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Compared to large organisations, small businesses
Physiological Responses
Automatic reactions of the body to internal or external stimuli, such as changes in heart rate or hormone levels.
Two-factor Theory
A psychological theory that asserts that human emotions are derived from a combination of physiological arousal and cognitive label.
Stanley Schachter
An American psychologist known for his development of the Two Factor Theory of Emotion, which suggests that emotions are determined by physiological arousal and cognitive labeling.
Jerome Singer
Jerome Singer is a psychologist known for his research in the areas of imagination, daydreaming, and the development of cognitive theories of emotion and personality.
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