A __________________ Sample Has Characteristics Similar to Those of the Entire

question 2

Multiple Choice

A __________________ sample has characteristics similar to those of the entire population and, therefore, can be used to draw a conclusion about the (general) population.

• A) general
• B) descriptive
• C) statistical
• D) representative

---

Definitions:

Identifying, Collecting, and Analyzing

The systematic approach to gathering data, recognizing relevant information, and evaluating it to make informed decisions.

Social Intelligence

The ability to collect, monitor, and analyze information from social media platforms to make informed decisions.

Social Listening

The process of monitoring digital conversations to understand what consumers are saying about a brand or industry online.