Examlex
According to the empirical rule,if the data form a "bell-shaped" normal distribution,percent of the observations will be contained within 3 standard deviations around the arithmetic mean.
Consumer Decision-Making Process
The stages a consumer goes through, from identifying a need to post-purchase evaluation, in choosing a product or service.
Hierarchy Of Effects Model
A marketing model that outlines the sequential steps consumers typically go through, from awareness of a product to purchase decision.
Product Awareness
The extent to which potential customers recognize or are familiar with a product or brand.
Attitude
A person's feelings, beliefs, and behaviors toward a particular object, person, thing, or event, often guiding their choices and actions.
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