The Probability That a New Advertising Campaign Will Increase Sales

question 28

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is kept within budget and the campaign will increase sales is

• A) 0.20.
• B) 0.32.
• C) 0.40.
• D) 0.88.

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Definitions:

Personality Traits

Enduring characteristics that describe an individual's behavior, attitude, and emotional pattern.

Big Five

A theory that identifies five broad dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Core Traits

Fundamental personality characteristics that are relatively stable throughout life and define an individual's behavior across different situations.

Stress Hormone

Hormones like cortisol that are secreted into the bloodstream in response to physical or psychological stress, affecting the body's metabolism and immune response.