The Probability That a New Advertising Campaign Will Increase Sales

question 12

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is kept within budget or the campaign will increase sales is

• A) 0.20.
• B) 0.32.
• C) 0.68.
• D) 0.88.

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Definitions:

Sources Of Power

The origins or bases from which an individual, group, or organization derives the ability to influence others.

Referent Power

A form of personal power arising from the attraction others feel towards an individual or the desire to be like that individual.

Legitimate Power

The authority a person or position holds within an organization, recognized as rightful by its members, which allows them to influence others.