The Manager of the Customer Service Division of a Major

question 177

Multiple Choice

The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products. Which of the following will be a good frame for drawing a sample?

• A) telephone directory
• B) voting registry
• C) the list of customers who returned the registration card
• D) a list of potential customers purchased from a database marketing company

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Definitions:

Opposite

Being entirely different or sharply contrasting in position, direction, or character.

New Perspective

A fresh viewpoint or innovative approach to looking at a problem, situation, or system.

Habit-Breaking Strategy

A method or plan designed to help individuals break free from routines or behaviors that are considered harmful or unproductive.

Using Memory

The process of leveraging cognitive recall for practical application in learning, problem-solving, and task execution.