The Manager of the Customer Service Division of a Major

question 177

Multiple Choice

The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products. Which of the following will be a good frame for drawing a sample?

• A) telephone directory
• B) voting registry
• C) the list of customers who returned the registration card
• D) a list of potential customers purchased from a database marketing company

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Definitions:

Federal Reserve Board

The governing body of the Federal Reserve System, overseeing the U.S. central banking system and responsible for regulating the nation's monetary policy.

Recession 1937-38

A sharp economic downturn that occurred during the late 1930s in the United States, part of the larger Great Depression era, marked by high unemployment and deflation.

National Output

The total value of all goods and services produced by an economy over a specific time period.

Ronald Reagan

The 40th President of the United States (1981-1989) known for his economic policies known as "Reaganomics," the end of the Cold War, and conservative political ideology.