TABLE 7-1 The Manager of the Customer Service Division of a Major

question 195

Multiple Choice

TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, if there are four different brands of DVD players made by the company, the best sampling strategy would be to use a

• A) simple random sample.
• B) stratified sample.
• C) cluster sample.
• D) systematic sample.

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Definitions:

New Class of Consumers

Emerging segments of the market population with distinct characteristics, behavior patterns, or purchasing preferences not previously accounted for.

Market-Creating Innovations

Innovations that create new markets through meeting previously unfulfilled needs or establishing new types of products or services.

Long-Term Metrics

Key performance indicators or measurements that track progress towards goals set for a future horizon, emphasizing sustainability and long-term value creation.

Generating Profits

The process by which a business generates a financial gain, typically through the sale of goods or services more than the cost of production.