TABLE 7-1 The Manager of the Customer Service Division of a Major

question 169

Multiple Choice

TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, which of the following questions in the survey will NOT likely induce a measurement error?

• A) How many times have you illegally copied copyrighted sporting events?
• B) What is your exact annual income?
• C) How many times have you brought the DVD player back for service?
• D) How many times have you failed to set the time on the DVD player?

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Definitions:

Producer Surplus

The difference between what producers are willing to accept for a good or service and what they actually receive, measured by the area above the supply curve and below the market price.

Whitewater Rafting

A recreational outdoor activity which uses an inflatable raft to navigate through rough or whitewater rivers.

Producer Surplus

The difference between the amount a producer is willing to accept for a good or service and the actual amount received from selling it at the market price.

Cupcakes

Small, individually-sized cakes that are typically frosted and decorated, often used to celebrate events or milestones.