TABLE 7-7 Online Customer Service Is a Key Element to Successful Online

question 110

Short Answer

TABLE 7-7
Online customer service is a key element to successful online retailing. According to a marketing survey, 37.5% of online customers take advantage of the online customer service. Random samples of 200 customers are selected.
-Referring to Table 7-7, ________ % of the samples are likely to have less than 37.5% who take advantage of online customer service.

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Definitions:

Organizational Complexity

Refers to the level of differentiation and integration within an organization, affecting its structure, processes, and decision-making.

Standardization

The process of implementing and developing technical standards to ensure consistency, efficiency, and quality across processes, products, or systems.

Organizational Strategies

Comprehensive plans that outline how a business or organization will achieve its goals and respond to challenges in its internal and external environment.

Environmental Uncertainty

The amount and rate of change in the organization’s environment.