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TABLE 8-11
A sales and marketing management magazine conducted a survey on salespeople cheating on their expense reports and other unethical conduct. In the survey on 200 managers, 58% of the managers have caught salespeople cheating on an expense report, 50% have caught salespeople working a second job on company time, 22% have caught salespeople listing a "strip bar" as a restaurant on an expense report, and 19% have caught salespeople giving a kickback to a customer.
-Referring to Table 8-11, it is possible that the 95% confidence interval calculated from the data will not contain the population proportion of managers who have caught salespeople cheating on an expense report.
Interactive Process
A method or procedure that involves active participation and engagement between parties or systems.
Political Communication
The process through which information and messages are transmitted and understood within the context of politics and government.
Government Relations
Organization-to-government communications in which organizations communicate with government agencies and elected officials.
Public Affairs
Activities aimed at influencing or managing relations with governments at all levels and building and maintaining a positive public image for a company or organization.
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