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TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the null hypothesis would be rejected.
General Ledger
A comprehensive set of accounts that records all transactions of a company, categorized into assets, liabilities, equity, revenue, and expenses.
Sales Return
Goods returned by the customer to the seller for a refund or credit due to reasons like defects or dissatisfaction.
General Journal
A comprehensive ledger that records all the day-to-day financial transactions of a business.
Accounts Payable
Liabilities of a business that represent amounts owed to creditors for goods and services purchased on credit.
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