TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 40

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the lowest level of significance at which the null hypothesis can be rejected is ________.

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Definitions:

Occupational Information Network

A comprehensive database detailing job requirements, worker attributes, and other career information.

O*NET

A comprehensive database providing detailed descriptions of the world of work for use by job seekers, workforce development and HR professionals, and researchers.

Function

The specific role or activity that an individual, item, or system is designed or expected to perform.

Latex Allergy

An allergic reaction to natural rubber latex, causing symptoms ranging from skin irritation to severe allergic responses.