TABLE 10-10 A Corporation Randomly Selects 150 Salespeople and Finds That 66

question 186

Multiple Choice

TABLE 10-10
A corporation randomly selects 150 salespeople and finds that 66% who have never taken a self-improvement course would like such a course. The firm did a similar study 10 years ago in which 60% of a random sample of 160 salespeople wanted a self-improvement course. The groups are assumed to be independent random samples. Let π₁ and π₂ represent the true proportion of workers who would like to attend a self-improvement course in the recent study and the past study, respectively.
-Referring to Table 10-10, what is/are the critical value(s) when testing whether population proportions are different if α = 0.10?

• A) ±1.645
• B) ±1.96
• C) -1.96
• D) ±2.08

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Definitions:

Marketing Efforts

Activities and strategies implemented by companies to promote and sell their products or services, aiming to enhance brand recognition, reach target audiences, and drive consumer engagement.

Core Customer Value

The basic problem-solving benefits that consumers are seeking.

Product Offer

A proposal made by a seller to potential buyers, detailing the terms of sale and attributes of the product or service.

Associated Services

The nonphysical attributes of the product including product warranties, financing, product support, and after-sale service.