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TABLE 10-13 The Amount of Time Required to Reach a Customer Service

question 16

Multiple Choice

TABLE 10-13
The amount of time required to reach a customer service representative has a huge impact on customer satisfaction. Below is the Excel output from a study to see whether there is evidence of a difference in the mean amounts of time required to reach a customer service representative between two hotels. Assume that the population variances in the amount of time for the two hotels are not equal.

-Referring to Table 10-13, suppose α = 0.05. Which of the following represents the correct conclusion for a test on a difference in the variabilities of the amount of time required to reach a customer service representative between the two hotels?

Identify and explain the elements involved in calculating an independent-means t-test.

Grasp the calculation and interpretation of effect size in research studies.

Identify conditions under which a t-test for independent samples is used.

Interpret complex statistical notation in research findings.

Definitions:

Ordinary Memories

Refer to the typical or everyday recollections that individuals have about their past experiences.

Phi Effect

An optical illusion of perceived motion created when stationary objects—shown in sequence—are viewed rapidly one after another.

Impostors

Individuals who doubt their accomplishments and fear being exposed as a "fraud," despite evidence of their competence.

EEG

Electroencephalography, a method to record electrical activity of the brain via electrodes placed on the scalp.