Why Is It Important, When Reading the Results of a Hypothesis

question 13

Multiple Choice

Why is it important, when reading the results of a hypothesis test, to determine whether the test was one or two sided?

• A)If a test is one sided, and details aren't reported, you could be misled into thinking there is no difference, when in fact there was one in the opposite direction than was hypothesized.
• B)If the researchers planned to conduct a two-sided test, then later changed to a one-sided test, you should be very suspicious.
• C)It gives you some insight as to what the researchers originally intended to investigate, and/or the direction in which they originally hypothesized the relationship to be.
• D)All of the above.

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Definitions:

Secondary Research

Secondary Research involves the analysis and interpretation of existing information gathered from previously conducted studies and publicly available data, rather than original data collection.

Test Market

A geographic region or demographic group used to gauge the potential success of a product or service in the larger market by observing its performance in a controlled setting.

Experiential Data

Information collected from interactions and experiences with products or services, often used to gain insights into customer satisfaction and needs.

Primary Research

Original research conducted to gather fresh data firsthand, as opposed to analyzing existing data in secondary research.