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TABLE 12-4
The managers of a brokerage firm are interested in finding out if the number of new clients a broker brings into the firm affects the sales generated by the broker. They sample 12 brokers and determine the number of new clients they have enrolled in the last year and their sales amounts in thousands of dollars. These data are presented in the table that follows.
-Referring to Table 12-4, the total sum of squares (SST)is ________.
Market Segments
The categorization of potential buyers into groups based on shared characteristics or behaviors, useful in targeted marketing strategies.
Higher Price
Selling products or services at a price point above the average market price or the initial offering price.
R&D-Manufacturing
The connection between research and development (R&D) activities and manufacturing processes, focusing on turning innovative ideas into tangible products efficiently.
Marketing Planning
The process of defining marketing strategies and tactics, and allocating resources to achieve marketing objectives.
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