Suppose You Sampled 2,500 People for a Marketing Survey, but Your

question 12

Essay

Suppose you sampled 2,500 people for a marketing survey, but your boss thinks that you should have sampled more, say 4,000 people, because he says the results would have been much more accurate, even under the tight budget and time constraints on the company.Using statistics, how would you convince your boss to agree with you?

---

Definitions:

Ethical Decision

A choice made based on moral principles and values.

Circle of Ethical Concern

Refers to the range of individuals, organisms, or issues that an individual believes are deserving of moral consideration.

Behavioral Ideals

Standards or models of behavior that are deemed admirable or desirable within a culture or society.

Moral Principles

Fundamental beliefs about what is right, wrong, or ethical that guide behavior and decision-making.