What Is a Probability Sampling Plan

question 22

Multiple Choice

What is a probability sampling plan?

• A)A sampling method where everyone in the population must have a specified chance of making it into the sample.
• B)A sampling method where every conceivable group of people of the required size has the same chance of being the selected sample.
• C)A sampling method where each individual in the population has an equal probability of being selected to be in the sample.
• D)None of the above

---

Definitions:

Advertising Agency

A service-based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Billboard Advertising

A form of outdoor advertising that uses large-scale print or digital displays placed in high-traffic areas to promote products, services, or events.

Marketing Eras

Marketing Eras refer to distinct time periods characterized by predominant marketing strategies and philosophies, such as the production, sales, marketing, and societal marketing eras.

Four Ps

The marketing mix framework consisting of Product, Price, Place, and Promotion, used to consider the company's strategies for marketing its products or services.