Zuraya Is Doing an Interview with a Series of Prospective

question 25

Multiple Choice

Zuraya is doing an interview with a series of prospective employees.She asks each candidate the same questions in the same order and rates their answers on a predetermined rating scale.Zuraya is conducting a(n) ____ interview.

• A)affective
• B)normative
• C)structured
• D)unstructured

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Definitions:

Product Development

The process of bringing a new product from concept to market, involving idea generation, design, development, and commercialization stages.

Demand

The desire or need for goods and services by consumers at a given price point and time.

Concept Test

A procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product.

Idea Screening

The stage of new-product development in which the firm evaluates ideas to determine their fit within the new-product strategy.