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Abdul is having a seizure in the back of the classroom.His classmates look around at each other, unsure of how to react.As they watch each other doing nothing, they shrug and go about packing up for the next class, assuming that nothing must be wrong because no one else reacted as if it were an emergency.Their reactions illustrate diffusion of responsibility.
Liked-Celebrities
Celebrities who are favorably regarded or admired by the public.
Channel Brand Equity
involves the value accrued by a distribution channel, contributing to a brand's overall strength in the market.
Consumer-Brand Image
The perception and emotional value that consumers attribute to a brand, based on their experiences and interactions.
Price Premiums
Additional amounts customers are willing to pay for a product or service perceived to be of higher quality or prestige compared to alternatives.
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