Suppose That You Work for the Advertising Division of a Car

question 31

Multiple Choice

Suppose that you work for the advertising division of a car company, and that you and your team are reviewing advertisements for a new safety feature. You are deciding between an ad with a low-fear message (which simply mentions the feature without demonstrating it) , an ad with a moderate-fear message (which shows how the feature can help drivers avert accidents) , and an ad with a high-fear message (which shows a horrific collision resulting from driving in a car without the feature) . All else being equal, research on fear-based messaging would suggest that you should air ____.

• A) the low-fear ad
• B) the high-fear ad
• C) the moderate-fear ad
• D) either the low-fear ad or the high-fear ad, but not the moderate-fear ad

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Definitions:

Theodore Roosevelt

The 26th President of the United States, known for his progressive policies and conservation efforts.

Progressive Movement

The Progressive Movement was a period of widespread social activism and political reform across the United States, from the 1890s to the 1920s, aiming to address issues caused by industrialization, urbanization, immigration, and political corruption.

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Terms that describe positive attributes and areas for improvement, respectively, often used in personal development planning and organizational assessments.

Successes and Failures

Refers to the positive achievements and shortcomings or defeats in various aspects of life or sectors like business, projects, or personal endeavors.