Leaving Explicit Conclusions Out of Advertisements Allows People to Draw

question 104

Multiple Choice

Leaving explicit conclusions out of advertisements allows people to draw their own conclusions about the product in question. This practice generally ____. ​

• A)reduces the persuasiveness of the advertisement
• B)increases the persuasiveness of the advertisement
• C)has no impact on the persuasiveness of the advertisement
• D)does not work very well

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Definitions:

CRA

Can refer to the Canada Revenue Agency, the agency responsible for the administration of tax laws for the Canadian government, or to the Community Reinvestment Act, a United States federal law designed to encourage commercial banks and savings associations to help meet the needs of borrowers in all segments of their communities.

Bargain Purchase Option

A clause in a lease agreement that allows the lessee to purchase the leased asset at the end of the lease term for a price that is significantly lower than the expected market value.

Residual Value

The estimated value that an asset will have at the end of its useful life, often used in calculating leases and depreciation.

Financial Lease

A type of lease in which the lessee has use of the asset for most of its useful life, and the lease terms closely resemble the terms of a purchase agreement.