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Which Theory Posits That There Are Two Major Routes to Persuasion

question 87

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Which theory posits that there are two major routes to persuasion: central and peripheral?


Definitions:

Limbic System

A complex system of nerves and networks in the brain, involved with instinct and mood. It controls basic emotions and drives.

Brainstem

The brain segment linking the cerebrum to the spinal cord, responsible for regulating essential functions like respiration and cardiac rhythm.

Temporal Lobe

A region of the cerebral cortex involved in processing auditory information and is also important in the understanding of complex stimuli such as faces and scenes.

Musician

An individual skilled in playing one or more musical instruments or involved in musical composition or performance.

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