Research Suggests That a Number of Conditions Must Be Met

question 5

Multiple Choice

Research suggests that a number of conditions must be met in order for a person to process a persuasive message using the central route (rather than the peripheral route) . What is one of those conditions?

• A) The source must be credible.
• B) The source must be trustworthy.
• C) The person must be motivated to process the message carefully.
• D) The person must have an existing attitude that he or she is willing to change.

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Definitions:

Plasticity

The brain’s ability to change and adapt in response to experience, through neurogenesis, or by reorganizing or growing new neural connections.

Cerebellum

A part of the brain at the back of the skull in vertebrates, which coordinates and regulates muscular activity.

Clumsy

Lacking coordination in movement or in handling objects, often leading to accidents or awkwardness.

Uncoordinated

Lacking the ability to move or react in a smooth, efficient, and purposeful manner, often due to deficiencies in motor skills or spatial awareness.