Describe the Major Results from Hovland's Research Programme on Persuasion

question 6

Essay

Describe the major results from Hovland's research programme on persuasion.

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Definitions:

Conflict

A situation or process characterized by disagreement or disputes between individuals or groups, often stemming from opposing interests or opinions.

Decategorization

A strategy for reducing prejudice by encouraging individuals to perceive others as individuals rather than as members of a group.

Recategorization

A cognitive process that involves changing the classification or grouping of information, often to reduce intergroup bias.

Dehumanization

The process of depriving a person or group of positive human qualities, leading to the perception of them as less than human.