One Technique That Advertisers Often Use to Influence Consumers Is

question 34

Multiple Choice

One technique that advertisers often use to influence consumers is celebrity endorsement.The logic works like this: If people like Charlize Theron and repeatedly see Dior products together with Charlize Theron, then people will learn to associate Dior with her and will in turn like Dior more.That is, celebrity endorsement is expected to lead to ____.

• A)operant conditioning
• B)classical conditioning
• C)vicarious learning
• D)observational learning

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Definitions:

Budgeted Income Statement

A financial report projecting revenue, expenses, and net income for a future period, based on management's expectations.

Degree of Operating Leverage

A measurement of how a company's operating income responds to a change in sales, indicating the level of fixed versus variable costs.

Total Contribution Margin

The difference between sales revenue and variable costs, representing the total earning potential before fixed costs are deducted.

Variable Costs

Financial outlays that shift proportional to the volume of production or sales, encompassing labor and material costs.