Which of the Following Best Describes Behavioural Aggregation as a Solution

question 52

Multiple Choice

Which of the following best describes behavioural aggregation as a solution to the problem of attitude-behaviour inconsistency?

• A)Measure the specific attitude toward the specific behaviour you want to predict.
• B)Make sure the general attitude is considered in context of the behaviour you want to predict.
• C)Measure a variety of types of behaviours to which the general attitude could relate.
• D)Increase the accessibility of the attitude.

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Definitions:

Price Discrimination

A pricing strategy where a company charges different prices for the same product or service in different markets or to different segments of consumers, based on willingness to pay.

Product Differentiation

The method of differentiating a product or service from those available in the market to enhance its appeal to a specific target audience.

Barriers To Entry

Economic, procedural, regulatory, or technological factors that obstruct or restrict the ability of new competitors to enter and operate in a market.

Price Discrimination

A strategy where a provider sells identical or similar goods or services at varied prices in diverse markets.