One Technique That Advertisers Often Use to Influence Consumers Is

question 34

Multiple Choice

One technique that advertisers often use to influence consumers is celebrity endorsement.The logic works like this: If people like Charlize Theron and repeatedly see Dior products together with Charlize Theron, then people will learn to associate Dior with her and will in turn like Dior more.That is, celebrity endorsement is expected to lead to ____.

• A)operant conditioning
• B)classical conditioning
• C)vicarious learning
• D)observational learning