Salespeople Who Force Themselves to Smile at Customers All Day

question 118

Multiple Choice

Salespeople who force themselves to smile at customers all day may actually end up feeling relatively happy.This effect can be BEST explained by ____.

• A)the facial feedback hypothesis
• B)excitation transfer theory
• C)the Yerkes-Dodson law
• D)catharsis theory

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Definitions:

Perceptual Benefits

The advantages a consumer believes they derive from a product or service based on their personal perceptions and feelings.

Gatorade Thirst Quencher

A widely recognized brand of sports drink formulated to hydrate and replenish nutrients and electrolytes lost during physical exertion.

Packaging

A component of a product that refers to any container in which it is offered for sale and on which label information is conveyed.

Product Life Cycle

The progression of a product through stages from introduction to growth, maturity, and decline, affecting marketing and manufacturing strategies.