The Idea That People Maintain Relatively Constant Levels of Happiness

question 54

Multiple Choice

The idea that people maintain relatively constant levels of happiness or unhappiness-regardless of what happens to them-has been referred to as ____.

• A)the hedonic treadmill
• B)the broaden-and-build theory
• C)emotional intelligence (EQ)
• D)personal affective index

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Definitions:

Cost Leadership

Cost leadership is a business strategy that focuses on achieving the lowest operational costs within an industry to offer goods or services at a lower price than competitors.

Word-Of-Mouth-Based

Refers to marketing and promotion strategies that rely on existing customers' recommendations to friends, family, and colleagues as the primary means of spreading information about a product or service.

Free Internet Service

Access to the Internet provided at no cost to the user, often offered in public spaces, as part of a promotion, or through certain service providers.

Competitive Edge

The advantage that allows an organization or individual to outperform competitors.