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According to the ________________ law, the relationship between arousal and performance is best described by an inverted U-shaped curve; arousal helps performance up to a point, but too much arousal hurts performance.
Scale
The process of increasing or expanding the scope of a company's operations or its ability to serve more customers effectively.
Market Size
The total volume of a product or service that is available for purchase within a particular market, often measured in terms of sales value or volume.
Design Pathway
A pathway that can uncover high-value opportunities because the entrepreneur is focusing on unmet needs of customers, specifically latent needs.
Effectuating Opportunities
The act of identifying and acting upon potential business opportunities by mobilizing resources and strategies.
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