Ryanair Uses One Type of Aircraft in Its Fleet and Requires

question 6

Multiple Choice

Ryanair uses one type of aircraft in its fleet and requires their passengers to carry their luggage to the plane.Which of the following competitive strategies does Ryanair use?

• A)differentiation strategy
• B)high quality strategy
• C)brand notoriety
• D)lowest-cost strategy

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Definitions:

Investment Center

A business unit within an organization that is directly responsible for generating revenue as well as controlling its costs and investments.

Support Departments

Departments within a business that provide essential services and support to the primary operations but do not directly generate revenue.

Production Department Rates

Production Department Rates refer to the varying costs associated with different phases or sectors within the production process, aimed at analyzing efficiency and cost-effectiveness.

Support Department

A support department provides essential services and support to the main operational departments of a company, but does not directly contribute to profit generation.