Examlex
Which of the following is not a measure that relates to the internal business processes perspective?
Growth Strategy
Plans and actions aimed at increasing a company's size, revenues, market share, or competitive positioning.
Cellular Telephone
A wireless communication device that allows users to make and receive calls over a radio frequency link while moving within a service area.
Product Development
The complete process of bringing a new product or service to market, from initial concept to release.
Marketing Concepts
The foundational ideas behind marketing practices, focusing on customer needs, market segmentation, and integrated marketing efforts to achieve business goals.
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