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The DuPont Model Decomposes the Original ROI Formula into Two

question 32

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The DuPont Model decomposes the original ROI formula into two components: margin and asset turnover.


Definitions:

Social Monitoring

The practice of tracking social media channels to gather insights about the audience's opinions, trends, and the performance of social content.

Listening

The active process of receiving and responding to spoken or non-verbal messages, demonstrating attention and understanding.

Proactive

Taking initiative by acting in advance of a future situation, rather than reacting. It involves planning and executing actions to achieve desired outcomes.

Netnography

A qualitative research methodology that adapts ethnographic techniques to study the cultures and communities formed through internet-based communications.

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