The Value Today of the Dollars to Be Paid or Received

question 163

Multiple Choice

The value today of the dollars to be paid or received in the future is referred to as

• A)present value.
• B)future value.
• C)present and past values.
• D)net cash flows.

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Definitions:

Perceived Purchase Risk

The potential loss or adverse outcomes a consumer believes might occur from buying a product or service.

Functional Risk

The potential for a product or service to fail to perform its intended function, leading to dissatisfaction or harm.

Physical Risk

The potential for bodily harm or health hazards that individuals may face in various activities or environments.

Social Risk

Social risk in consumer behavior refers to the potential for a product or service to adversely affect the user's social standing, image, or relationships with others.