Examlex
Pro-forma financial statements are prepared based on assumed rather than actual results.
Psychological Pricing
A pricing strategy that plays on the psychological perception of prices by consumers, often using prices that are slightly lower than a round number to encourage purchases.
Value-Based Pricing
A pricing method that involves pricing a product based on how it benefits the customer.
Customer-Led Pricing
A pricing strategy that relies on understanding and responding to the preferences and willingness to pay of the targeted customers.
Operating Expenses
The costs required for a business to maintain its daily operations, such as rent, salaries, and utilities.
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