Examlex
A fixed cost is a cost that does not change in total with the activity level.
Expressed Need
A requirement or desire that has been clearly stated or communicated by individuals or groups.
Actual Need
The genuine requirement or necessity for a product or service based on a customer's specific situation or problem.
Key-Account Sellers
Sales representatives who focus on establishing and maintaining partnership relationships with a small set of three to five named accounts.
Important Accounts
Key customers or clients that contribute significantly to a company's revenue, requiring customized service and attention.
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