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Somatisation occurs worldwide, but its prevalence varies considerably across cultures.
Differentiation
A strategy businesses use to distinguish their products or services from those of competitors, often through unique features, quality, or brand image.
Competitive Advertising
A marketing strategy where a company promotes its product by comparing it with similar products of competitors.
Target Market
A specific group of consumers identified as the recipients of a particular marketing campaign or strategy, based on shared characteristics or needs.
Brand's Values
The core principles and ethical standards that represent a brand's identity and guide its actions and decision-making processes.
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