Nicholas Is a Non-Conformist Who Is Daring and Likes to Try

question 52

Multiple Choice

Nicholas is a non-conformist who is daring and likes to try new things. He is extremely imaginative and has a wide range of interests. Based on the five-factor model of personality, Nicholas would probably score

• A) high in openness.
• B) low in neuroticism.
• C) high in extraversion.
• D) high in agreeableness.

Identify the challenges and criteria for effective market segmentation and targeting.

Understand how demographic variables (age, gender, income) are used in market segmentation.

Appreciate the significance of adapting marketing strategies to meet the needs of specific market segments.

Understand the concept of repositioning and its relevance in marketing.

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Definitions:

Sympathetic

Part of the autonomic nervous system involved in the body's fight or flight response, preparing the body for rapid action in response to a threat.

Sympathetic Nervous System

A part of the autonomic nervous system that activates the 'fight or flight' response, increasing heart rate, dilating pupils, and preparing the body for action.

Parasympathetic

Part of the autonomic nervous system responsible for conserving energy and facilitating rest and digestion processes.

Somatic

Relating to the body, especially as distinct from the mind or psyche.