Examlex
Kagiso is about to take his driver's licence exam. As he enters the testing room he notices that he is feeling anxious. The physiological experience of his emotion reaction is MOST likely the result of the action of Kagiso's
Social Currency
The value derived from being included or mentioned in social networks and conversations, enhancing one's reputation and influence.
Brands
Representations of a product or company, evidenced through a distinct name, logo, or design, that distinguishes them from their competitors.
Social Media-Centric Lives
Lifestyles highly influenced or dominated by social media activities, where significant time is spent engaging with digital platforms.
Social Technographics Score
A measurement that categorizes consumers based on their participation in technology-related activities, such as content creation, sharing, and social networking.
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