Test-Retest Procedures Are Used to Determine a Test's

question 217

Multiple Choice

Test-retest procedures are used to determine a test's

• A) content validity.
• B) reliability.
• C) criterion validity.
• D) accuracy.

---

Definitions:

Shareability

The ease with which information, content, or features can be shared among users, often enhancing the spread and impact of marketing messages.

Awareness

The knowledge or perception of a situation or fact, often used in marketing to denote the extent to which consumers are familiar with the qualities or image of a particular brand or product.

Posttesting Advertising Copy

The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.

Limited-service Advertising Agencies

Agencies that offer selected advertising services without the full suite of marketing and strategy planning.