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Which theorist set out to improve on the measurement of intelligence in adults with an intelligence test with two major innovations; the first was that the score was less dependent on a subject's verbal ability and the second was the use of a deviation intelligence quotient?
Descriptive Norms
Social norms that describe what is commonly done or typical behavior within a group.
Injunctive Norms
Socially accepted behaviors perceived as approved by a majority within a group or society.
City-wide Campaign
An organised effort aimed at promoting a certain cause, product, or message across an entire city.
Injunctive Norm
Social norms that guid what is commonly approved or disapproved of within a society, influencing behavior through perceived societal pressures.
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