Bongani Designed an Experiment in Which Participants Listened to a Persuasive

question 105

Multiple Choice

Bongani designed an experiment in which participants listened to a persuasive speech delivered either by a person who was very tall or a person who was average in height. In addition, the speeches were delivered either by individuals wearing business clothes or by people wearing casual clothes. In this example, Bongani

• A) has two dependent variables, and will be able to determine if persuasion interacts with any other factors.
• B) has two independent variables, and will be able to determine if height and style of clothing interact.
• C) does not have a control group, which should reduce the impact of self-reporting bias in his study.
• D) is using a double-blind procedure, which should reduce experimenter bias.

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Definitions:

Punishment

A consequence that decreases the likelihood of a behavior being repeated in the future, often used in behavior management strategies.

Shaping

A process in behavioral psychology where successive approximations of a behavior are reinforced to teach a new behavior.

Primary Reinforcers

These are naturally reinforcing stimuli, such as food or water, that satisfy biological needs and do not require learning to become effective.

Secondary Reinforcers

Stimuli that do not naturally provide reinforcement but have acquired reinforcing qualities through being associated with primary reinforcers.