Examlex
If you take a sip of a soft drink and concentrate on what you are experiencing (cold, bubbly, sweet, etc.) you would be utilising the technique of
Public Policy
Government actions and regulatory measures that aim to address public issues, guide economic, social, and administrative activities.
Fully Rational
A term describing decision-makers who, with complete information, are able to consistently make choices that maximize their utility or profit.
Loss Aversion
A cognitive bias where the pain of losing is psychologically about twice as powerful as the pleasure of gaining.
Framing
In behavioral economics, the way in which choices are presented to consumers, affecting their decision-making and preferences.
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