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The idea that the public trusts that their interests will be faithfully served by the actions of their representatives is called
Physiological Arousal
Refers to the physical responses of the body, such as increased heart rate and sweating, that accompany emotions and cognitive states.
Emotional Preference
A term indicating an individual's tendency to favor decisions or reactions based on emotions rather than rational analysis.
Robert Zajonc
A psychologist known for his work on the mere-exposure effect and social facilitation, focusing on the interplay between feeling and thinking.
Emotion Precedes Cognition
The theory or observation that emotional responses can occur independently and prior to cognitive processing of a stimulus or situation.
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