Which Kind of Assessment Occurs During the Course of a Unit

question 5

Multiple Choice

Which kind of assessment occurs during the course of a unit or lesson?

• A) Formative
• B) Summative
• C) Terminal
• D) Standardized

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Definitions:

Target Market

The specific segment of the market to which a brand or product is directed, identified by particular demographics, interests, or needs.

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, which can be shaped by marketing efforts and experiences.

Quantitative Research

A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques to gain insights.

Qualitative Research

Research that explores phenomena through non-numerical data, focusing on understanding concepts, thoughts, and experiences.