Families That Are Low in Conformity and High in Conversation

question 19

Multiple Choice

Families that are low in conformity and high in conversation are called __________ families.

• A) consensual
• B) protective
• C) pluralistic
• D) laissez-faire

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Definitions:

Intensive Distribution

A strategy where a product is distributed through as many channels and outlets as possible to saturate the market and maximize product availability.

Convenience Goods

Products that are easily accessible to consumers and purchased frequently with minimal effort.

Selective Distribution

A distribution strategy where a product is available in selected outlets within a geographical area, allowing manufacturers to choose more strategically where their goods are sold.

Intermediaries

Entities or individuals that act as a middle-man in transactions or processes, facilitating interaction between two parties.