To Discover How a Target Audience Might React to a New

question 27

Multiple Choice

To discover how a target audience might react to a new adcampaign,marketing executives

• A)brainstorm among themselves.
• B) conduct focus groups.
• C) brainstorm with marketing executives from other firms.
• D)start the campaign and then poll people on its effectiveness.

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Definitions:

Psychological Processes

Encompass the functions of the mind, including cognition, emotion, perception, and behavioral patterns, integral to understanding human behavior.

Nature

The inherent qualities or properties of something; often refers to the physical world and its phenomena not made by human beings.

Culture

An information-based system that includes shared ideas and common ways of doing things.

Survival of the Fittest

A concept from evolutionary theory suggesting that organisms best adapted to their environment are more likely to survive and reproduce.