In a Department Meeting,John Has Shared Some Research on Some

question 31

Multiple Choice

In a department meeting,John has shared some research on some new software that the company should purchase. Bill agrees with John,and goes on to share his experience with the software and offer more insight into why the software John suggests would be the best option. In this scenario,Bill's behavior would best be classified as an

• A)opinion giver
• B) procedural technician
• C) encourager
• D)elaborator

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Definitions:

Hierarchy of Effects

A theoretical model designed to explain the process by which individuals move from lack of awareness about a product to actual purchase behavior.

Advocacy Stage

A phase in the consumer decision-making process where individuals or groups promote or support a product, service, or idea.

Loyal Consumers

Customers who repeatedly purchase from a brand or business due to satisfaction, preference, or engagement with the product or service.

Preference

Preference is an individual's choice or priority among different options, often based on factors like taste, convenience, or value.